Speaking of Life

Truth in Advertising

Have you ever watched an advertisement for a product that appears so amazing and the price so cheap that it seems just too good to be true?

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Biography:
Joseph Tkach

Joseph Tkach has been president of Grace Communion International since 1995. He holds a Doctor of Ministry degree from Azusa Pacific University. For more information about him, click here.

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Have you ever watched a TV advertisement for a product that appears SO AMAZING and the price SO CHEAP that it seems just too good to be true? At first you’re probably skeptical, but as you listen to testimonial after testimonial, you begin to believe that this might indeed be a miracle product – the very thing you’ve been waiting for, whether you knew it or not.

And it gets better – the price is just a fraction of what you would spend on similar products that don’t work as well. But wait – there’s more! If you call within the next five minutes you’ll get not one – not two – but three bonus gifts that alone, are worth the purchase price. Operators are standing by, but supplies are limited, so you MUST ACT NOW!

So you succumb and place your order, but when the item arrives you are deeply disappointed. It looks and works very differently from what you saw displayed under the bright lights of a TV studio. With a sigh you realize you have been tricked by slick advertising that greatly oversold the item. It leaves you feeling foolish and betrayed, and you resolve never to fall for that kind of deception again.

It’s bad enough if that happens with a vacuum cleaner or a piece of jewelry. But it is tragic if untruthful advertising misrepresents something as important as the gospel. But sadly, it does happen.

The gospel is good news, the best possible news anyone can hear. It promises a new life beyond death, a life rich in joy, peace, friendship and real love. It’s the good news of a life in communion with God, who loves you and wants you with him no matter who you are, where you’ve been or what you’ve done.

The gospel is the best and only hope for humanity. It is the best and only hope for you, for me, and everyone we care about.

That is why we preach it, calling on all people everywhere, as far as the Spirit gives us opportunity, to turn to Jesus in faith so all can truthfully know him and know the Father – and so they can come to know for themselves that they are beloved children of the Father, in Jesus.

It's not slick advertising for a product that can't measure up. It's the gospel truth. And it means God knows your name and your sins and loves you anyway. In Jesus, the Father has already done everything necessary for your salvation and redemption. You are included. He loves you and will never let you go. The Holy Spirit will heal your mind and heart and set you on a new path with Jesus -- a path of rest, peace and hope. Trust your Savior. You won't be disappointed.

I'm Joseph Tkach, speaking of LIFE.

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